Search Engine Optimization

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Find out your current rankings in the top search engines - take advantage of our Website Evaluation

1. How long will it take to see the results of search engine optimization?
2. What is the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?
3. When should I outsource SEO and when should I keep it in house?

1. It's more important than ever to appear on the first page of the search results for your important keywords. 62% of search engine users click on a first page results, compared to 60% in 2004 and only 48% in 2002. (Source: iProspect Search Engine User Behavior Study, April 2006)
2. Google searchers are 2.6 times more likely to click on a natural search result than a paid ad. Yahoo searchers are 1.6 times more likely. (Source: iProspect Search Engine User Attitudes, April-May 2004)

How to Display Better Targeted Google AdSense Ads

Here's a relatively unknown but very important feature that Google offers with their AdSense program. It's called "Section Targeting", and it can increase your AdSense revenue if properly implemented. It's all about helping Google to send you more relevant AdSense ads to display on your pages.

Many (if not most) website owners just install the AdSense code and call it good. This will bring the AdSense spider to your...

• Opting Out of the Use of DMOZ Descriptions in Search Results (5/26) - MSN Search has started to act upon a new robots meta tag that tells the MSN search bot not to use the description in your DMOZ directory listings as the description in your search results. This new meta tag will be welcomed...
• How to Display Better Targeted Google AdSense Ads (5/24) - Here's a relatively unknown but very important feature that Google offers with their AdSense program. It's called "Section Targeting", and it can increase your AdSense revenue if properly implemented. It's all about...
• Google Ban Checker Tool Available (5/15) - One factor that helps to determine the search engine ranking of a website is the quality of the sites that it links to. It's important not to link to websites that are themselves blacklisted in some way. There's a great...