Google Adds Midpage "See Results For..." Section

Google has begun displaying, for certain searches that it feels could benefit from a refinement, a new section in its results pages beginning with the words "See results for:" and followed by a search phrase containing the word(s) you searched for with one or more additional words added. Presumably, these new "See results for:" phrases are pulled from very popular searches containing the word or phrase that you searched for.

You can see this behavior (at least at the time of this writing) if you do a Google search for "relentless". You will see, in a section after the first few natural results, "See results for: relentless records", with "relentless records" set up as a link to a new search on that phrase.

This behavior has been in testing for some time, but today appears to be confirmed as a new regular feature on the search results pages by Google staff. At the time of this writing, no documentation exists on Google, but that is said to be forthcoming.

This has big ramifications for SEO:

• There will be fewer natural results on the first page of a Google search. In the example linked above, you would need to be one of the top 7 results (instead of the top 10) to make it to the first page of results.
• It's more important than ever to be in the TOP 3 results. If you're in positions 4 through 7, and if the keyword you're optimizing for ends up producing a page with these "midpage results", then you're at the bottom of the page, and may not be noticed.
• If you're doing SEO for clients, then you might want to keep this "feature" in mind when recommending keywords to focus on, and steer away from those that produce "midpage results" and towards those that don't.