- It's more important than ever to appear on the first page of the search results for your important keywords. 62% of search engine users click on a first page results, compared to 60% in 2004 and only 48% in 2002. (Source: iProspect Search Engine User Behavior Study, April 2006)
- Google searchers are 2.6 times more likely to click on a natural search result than a paid ad. Yahoo searchers are 1.6 times more likely. (Source: iProspect Search Engine User Attitudes, April-May 2004)
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