Cross Linking

What exactly is "cross linking?" Generally, there are two forms of cross linking. One common form of cross linking is intra site linking, the other type is considered reciprocal linking or inbound linking.

In search engine optimization terms, cross linking is defined by the linking to onsite content elsewhere, on the same website. For example, in this paragraph, the term "search engine optimization" is being cross linked for reference purposes. Cross linking can be useful for more efficient understanding, easier navigation and better comprehension of specific terminology; however, intra site linking should be appropriately placed between lower level pages and should be frequently validated to make certain that links are being directed to where they should lead.

From an SEO viewpoint, when cross links are clean without being solely used for page ranking purposes, cross linking, used sparingly and logically, can be quite beneficial to visitors. But, cross linking does work more efficiently when cross linked sites are hosted by different servers.

Additionally, cross linking may also translate into multiple sites, as a group, linking to each other. This definition is more relevant to reciprocal or inbound linking. Cross linking can be fundamentally important to any successful SEO plan. In this case, cross linking with quality inbound links can be a vital factor in terms of search engine ranking. (See more information on inbound links.)

To learn how cross linking can bring benefit or harm to your website, feel free to contact us at SEOAdept.com today. We can help.