Keyword Stuffing

What is keyword stuffing? Sometimes used as a search engine optimization method by some web developers, spamdexing (or keyword loading) is when keywords are overloaded onto web pages so search engines place more prominence on web pages with regard to search queries.

During search engine queries, web pages are scanned for relevant words entered by users seeking specific criteria. Inadvertently, search engines may assign top search results to web pages packed with keywords.

Some web creators have gone so far as to deliberately insert repetitive keywords in hidden fields (such as meta tag, and keyword tag) or by presenting words as transparent text; thus, while users may not visually see the words, search engines will.

However, keyword stuffing can not only cost one's reputation; but can also get individuals banned from search engine results. In other words, once search engines discover that web pages are utilizing this deceptive practice, websites or web pages may be severely penalized.

While this is a general overview of keyword stuffing, feel free to contact us at SEOAdept.com today for more information. We can help!