Keywords

How important are keywords to your search engine optimization plan? Very. Anytime patrons enter a word or phrase into search engine query fields, (such as Google, Yahoo!, etc.) the entire database is automatically scanned for documents, which are indexed and ranked for their specific match of entered words. Typically, search engine ranking is distinguished by "word weight;" this is where keywords figure into the equation.

One of first steps in creating and developing a successful website, is to integrate selective keywords. Whenever individuals begin the process of building web pages, it is crucial to properly title web pages in the < title > tags with associated keyword(s). Search engines recognize titles that are relevant, brief and to the point.

Additionally, header tags (< h1 >, < h2 >, etc.) should also be condensed and focused specifically on its relevancy. Next, one must pay careful attention to the web page's meta tags (< meta >). Meta tags allow individuals to attach a list of keywords specific to the site's content. For example, possible words used for a web page regarding "Children's Fables," could be: children's books, fables, fairy tales, (and) stories.

Now, onto the meta description. The meta description is used for search engine results' display pages. Having a keyword relevant description for your web page becomes the excerpt for your web page and search engine users.

Finally, having rich content that employs quality keywords that are significant to the web page is equally vital to attaining higher search engine ranking. Because search engines index all text on websites, it is pertinent that site text should be accessible and relevant.

However, when using keywords or keyword phrases, it is critical to note that two main factors are taken into consideration with regard to search engines:

• Use just enough. Too many keywords can end up getting your site penalized; or worse, banned from search engine results (often referred to as keyword stuffing, spamdexing, etc.).
• Keep text simple. Having keyword-rich content is important; however, bare in mind that text should not just be geared toward search engine spiders. Literature needs to compel visitors to come back time and time again.

In closing, keywords and keyword phrases are critical to search engine optimization plans. If you maintain strategic balance, your website has the overall potential of attaining high search engine rankings.

While this is a general overview of keywords, feel free to contact us at SEOAdept.com today for more information. We can help!