Link

A link is exactly what it implies: a direct connection between multiple items linked within a sequence.

Basically, links have two endings known as "anchors." The beginning anchor of the link is the "source" anchor, which directs to the "destination" anchor (often an Internet resource; such as a HTML document, image, multimedia clip, etc.)

Following is a hotmail (HTML) example displaying a destination to sign up for the SEOAdept.com newsletter:

"Find out in-depth information about links in the < a href="http://www.seoadept.com/newsletter.cfm ">SEO Adept Newsletter< /a >."

Notice above that the there are two (2) anchors. The first < a > representing the source, which is the URL. The last anchor < /a > is the directional anchor that actually takes users to the destination, which is "SEO Adept Newsletter."

The most frequent use of links can be seen all across the Internet. As a web resource, links are commonly integrated into content to connect external resources (or other onsite documents) for further elaboration or to display sources for particular literature or images. An example of an inserted link (or hyperlink) would be the following:

"...a hyperlink is a link within a web document that is usually displayed as a highlighted image, word or group of words, which contains relevant information that points to a separate web page or document..."

When we look at the text above, we can clearly identify the inserted link. Aside from navigational purposes, links may be used to provide a broad variety of information to not only users, but to search engine spiders as well. When we carefully employ the use of themed reciprocal link protocols, search engines such as Google and Yahoo! may ultimately bare more weight toward search engine ranking results pages.

While this is a general overview about links, feel free to contact us at SEOAdept.com today for more information. We can help!