Page Rank (PR)

What is page rank? One of the most important topics in search engine optimization, page rank was created by Google to measure the quality and quantity of links directed to a particular website. Rating pages on a scale from 1 to 10, page rank is based on the amount of visitors and traffic that your website receives.

Utilizing links as a voting system to determine the weight of a website's link popularity, websites that have higher page rank convert to higher traffic and better overall search engine ranking.

It is important to understand that while quantity is a good idea, quality of website links supercede all other factors when attempting to improve a site's page rank. Key issues in SEO that help improve page rank include incorporating linkable or rich content, strategic link building campaigns; and keyword enrichment.

While this is a general overview concerning page rank, feel free to contact us at SEOAdept.com today for more information. We can help!