Search Engine

What is a search engine? A search engine is a program, which searches for specified keywords on a vast database of webpages. A search engine facilitates a robot, or spider to gather as many relevant webpages as possible; then it indexes these webpages based on significant keywords found in each.

Technically, search engines are comprised of three different varieties: some that use robots (also referred to as ants, crawlers or spiders); some that are maintained by human entries; and others that combine both. (Some major search engines include Google, Yahoo!; Alta Vista; and Excite, to name a few.)

Typically, search engines utilize various algorithms in their quest to maintain the most up-to-date database of useful websites. *(Not all search engines will return the same results because of this reason alone.) In order to determine the significance of infinite information, search engines rely heavily on not only the frequency and positions of keywords on webpages; but in more sophisticated searches, these programs are capable of distinguishing quality content from spamdexing.

Additionally, the artificial intelligence of search engines enables them to meticulously analyze how many and what type of webpages are interlinked to websites. Search engines virtually weed out irrelevant links and keywords, and use this technology to return the most keyword-specific results to user queries.

Having both a consumer friendly and search engine friendly site is critical to improving link popularity, enhancing website experience; and increasing overall search engine ranking.

While this is a general overview about search engines feel free to contact us at SEOAdept.com today for more information. We can help!