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What is a Link Anchor Text and how does it help with SEO?

Link Anchor Text refers to the visible text in an HTML link. Most search engines give a higher priority to keywords placed in the anchor text of links on your web pages.

Even better, is when other sites link to you with your keywords in the anchor text of their links. If possible, you should try to have your link partners use keywords in the anchor text that are most beneficial to the particular page of your site that the link is being pointed to. This strategy may very well be the single most effective way for boosting your page ranking.