The ultimate investment depends upon the size and complexity of your site, the number of keywords you are optimizing for, and the option you choose from the following:

1. One time investment in our SEO information package — To be determined*
2. Onsite consultation to set up your SEO with recommended resources — $25,000
3. We SEO your site from our location — fees determined on a contractual basis

Regardless of which option you choose, it normally takes 3 to 12 months to see the full effect of your SEO program.

Our Search Engine Optimization services include, but are not limited to instructions for:

• Site review of your site to determine possible trouble spots.
• Identification of your competitors and review of their sites.
• Keyword research and analysis — determining the most important keywords for your site to concentrate on, including an analysis of the popularity and the competitiveness of each keyword. The best keywords have high popularity (large number of searches), but are not very competitive (they don't appear on too many other web pages). Also includes customized keyword analysis to determine the keywords best suited for your business. Although we will recommend keywords, the client makes the final selection of the keywords that will be used for the project.
• Initial ranking report — to find out where your site ranks initially.
• Analysis of top 10 competitor websites for your top keywords.
• Optimization of your home page and several other sub-pages that have been identified as landing pages for certain keywords. Optimization includes creation of targeted, optimized title tags and META keyword and description tags. Also includes suggestions for making copy on pages more keyword rich and "friendly" towards search engines.
• Creation of a site map that is search engine friendly. This will typically be a page linked from your home page that will contain links to all of your important (in terms of search engine optimization) pages.
• Analysis of need for robots.txt file and creation of file, if needed. This file directs search engines to important pages on your site and keeps them away from unimportant pages.
• Hand submission of site to search engines where appropriate. Some of the major search engines prefer to find your site themselves — others have submission processes that should be followed.
• Submission to DMOZ directory, if necessary.
• Paid express inclusion in Yahoo and several other fee-based secondary directories (if necessary) using carefully crafted descriptions that utilize your important keywords.
• Detailed weekly ranking reports showing your search engine positioning for certain pages and certain keywords and certain search engines over time.
• Link building campaign — using a combination of one-way incoming links, paid text ads on compatible authoritative sites, and reciprocal linking, we will build your link popularity to boost your rankings
• Creation and submission of a Google Sitemap.
• If desired, creation and maintenance of a Google AdWords campaign — to bring people to your site right away, while your natural rankings increase over time.

* SEO Adept reserves the right to refuse its SEO services to whomever it wants and reserves the right to adjust its service fees at any time. In addition, SEO Adept will not offer its services or the sale of its information to organizations specializing in the promotion of schools, colleges and universities, without further negotiation which will include substantially higher fees.